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CHILLCREATE

TUDOR TRUST

Brand Strategy & Identity Design
Tudor Trust approached ChillCreate to rebuild its brand identity following a complete organisational transformation — one that placed racial justice at the centre of the change. Our task was to give that shift visual form: a new mark, refined colour and type system, and a photographic language that reflects who Tudor Trust is today. The result is an identity built to carry the weight of the organisation's legacy while speaking clearly to where it's headed next.

www.tudortrust.org.uk













"Putting money where power belongs" is the tagline that anchors Tudor Trust's new identity — deliberately provocative in a sector that's disruptive in action but rarely in words. Strategy defined that provocation: unpacking who Tudor Trust is as a wealth holder operating through the mission of racial justice, and giving the team clarity on who they are and confidence in how they show up. That clarity became the brief our CD built from — and what design made of it is bolder and sharper than a brief alone could have promised: the deep plum and lime, the tone, the whole visual world Tudor now lives in. That's strategy handing design an idea worth making unmistakably real.