SEEN LEWISHAM
Festival Brand Identity & Marketing
ChillCreate was proud to lead the creative direction for SEEN Lewisham, a groundbreaking festival celebrating Global Majority artists and communities across the borough. We developed the full visual identity and marketing assets for the festival—from logo design and colour palettes to digital assets, posters, and social content—ensuring the brand felt rooted in community, culture, and celebration.
Over 17,000 people engaged with SEEN in its first edition, with 67% identifying as Black, Asian, or Dual Heritage. Importantly, 93% of attendees from Global Majority backgrounds said the festival “felt relevant to them,” and 94% reported it increased their sense of belonging and pride in Lewisham.
SEEN not only exceeded expectations but also inspired ongoing commitment from the council to deliver the festival annually. ChillCreate is honoured to have played a part in shaping a platform that amplifies underrepresented voices and unites communities through creativity.